MES YEUX
MES YEUX IS AN IMAGE-MAKING STUDIO FOUNDED BY IBRAR IN 2026. THE NAME MEANS “MY EYES” IN FRENCH.
THE STUDIO WORKS PRIMARILY WITH AI, ACROSS FASHION, MUSIC AND CULTURE. WORK INCLUDES CAMPAIGNS, EDITORIALS, KEY VISUALS AND RELEASE ARTWORK.
IBRAR IS A GRAPHIC DESIGNER AT CORE AND AN
IMAGE-MAKER.
HE HAS WORKED WITH PORTO ROCHA, BODYSHOP ETC.
ALSO A RECIPIENT OF THE D&AD NEW BLOOD
PORTFOLIO AWARD.
THE STUDIO DEVELOPS ITS OWN PROJECTS AND WORKS WITH BRANDS, AGENCIES, LABELS AND ARTISTS, EITHER LEADING THE IMAGE DIRECTION OR MAKING IMAGES WITHIN AN EXISTING ONE.
BASED BETWEEN CHANDIGARH AND KOLKATA, INDIA.
SERVICES:
CREATIVE DIRECTION
ART DIRECTION
AI-IMAGE MAKING
CONTACT:
oem x altra
ONE QUESTION: OVER ENOUGH DISTANCE, WHAT IS THE DIFFERENCE BETWEEN A CAR AND A BODY? THE ROAD TREATS BOTH THE SAME, AND ANYTHING THAT CROSSES ENOUGH OF IT EVENTUALLY NEEDS PARTS. THE PROJECT TAKES THIS LITERALLY. THE BODY IS THE VEHICLE, AND THE GEAR IS ITS SERVICE KIT: A SHEER LAYER THAT VENTS, A REFLECTIVE LAYER THAT HOLDS HEAT AND LIGHT, AND A SOFT CARRY SYSTEM FITTED TO THE CHEST LIKE A COMPONENT. THE IMAGES STAY CLOSE TO THE MATERIALS AND THE SWEAT, WITH NO SCENE AROUND THEM, SO THE GEAR IS READ AS EQUIPMENT IN USE. THE PALETTE IS KEPT CLINICAL AND QUIET, SILVER AND PALE GREEN AGAINST SKIN, AND THE EFFORT ON THE FACE IS THE ONLY EMOTION. THE BODY SHOP DESIGNED IT.
body shop bingo
HOW MUCH CHARACTER COLOUR CAN CARRY ON ITS OWN. THE SUBJECT IS KEPT AS SIMPLE AS POSSIBLE, SO NOTHING COMPETES WITH THE PALETTE. THE PALETTE SITS BETWEEN SEMI-MASCULINE AND FEMININE: DEEP NAVY AND PLUM AGAINST BLUSH AND ROSE, WITH NEITHER SIDE LEADING. THE FORM STAYS THE SAME IN EVERY FRAME AND ONLY THE COLOUR AROUND IT CHANGES. THE RESULT IS A SERIES OF SIX STILLS FOR THE WEBSITE.
bureau of play
HOW SERIOUS PLAY IS WITHOUT SHOWING THE TOYS. BUREAU OF PLAY IS AN ENGLISH TOY BRAND, AND ITS WORLD BELONGS TO CHILDREN. THE STUDIO KEPT THE TOYS OUT OF FRAME AND STAYED WITH THE CHILDREN: THEIR FOCUS, THEIR FROWNS, A HAND REACHING OUT, A CLOSE LOOK AT THE EYES. THE TOYS ARE NEVER SEEN, BUT EVERY IMAGE SHOWS THEM AT WORK.
